YES TV
I collaborated on relaunching the brand’s visual identity across both linear TV and digital platforms. Along with the launch of a proprietary streaming app, the marketing team initiated a comprehensive brand refresh. While preserving core elements like typography, color, and the logo, we expanded the visual toolkit to introduce fresh, modern, and fluid motion design that elevated the audience experience.
Brand Refresh - Design Animation Graphs Package
I animated the network logo and redesigned the entire on-air promotional graphics package—including lower thirds, textboards, endboards, and a multi-device streaming montage for the brand refresh. To streamline post-production, I built expression-driven templates in After Effects, helping the editing team to maintain brand consistency while accelerating their workflow.
